Paid traffic gets you
the first sale.
Email is the only thing
that guarantees a second.
The stores winning on paid right now aren’t spending less on ads, they’re making more from every customer those ads bring in. We build and manage the retention system that makes that happen. Fully done for you, on Klaviyo.
• No call required · Ready in 3 days
20 – 40%
of ecom revenue should be coming from email.
Most Shopify stores are at 8–12%. The gap between where you are and where you should be is money from customers you already have.
€1 : €36
Average return on email marketing spend.
No other channel comes close. The stores not running email properly are leaving the highest-ROI lever in their business untouched.
5X
More expensive to acquire a customer than to keep one.
Your existing list isn’t just a mailing list. It’s the highest-margin revenue channel in your business — and most stores barely use it.
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Most stores are running email.
Almost none are running it right.
If any of this sounds familiar, your email list is generating a fraction of
what it’s capable of and it’s been that way for a while.
You've tried email.
It underdelivered.
Because the flows were generic, the segmentation was off, or nobody was actually watching the numbers. Good Klaviyo work is specific to your store, your product, your customer.
This isn't a future problem.
It's a current one.
Your store should be doing 20-30% of revenue from email. Most Shopify stores sit at 8-12%. That gap is a bill you're paying every single month, on revenue your store already earned.
Your best leads haven't heard
from you in months.
You have a list and you're not using it. Subscribers who bought from you six months ago and haven't heard from you since. That's not a cold audience. That's a warm one you went quiet on.
The work, before you commit to anything.
These flows were designed for a real client during our launch phase. The quality, logic and structure you see here is exactly what we build for every Shopify store — applied to your products, your customers and your brand.
Flow 01 / 06 · Welcome Series
The first two weeks after signup are the highest-intent window you’ll ever get.
Most stores send one email and leave the rest on the table.
A properly structured welcome series turns new subscribers into first-time buyers at 3–5× the rate of a single email. It’s one of the highest-revenue flows in Klaviyo averaging $2.35–$2.65 per recipient across ecommerce, with top performers clearing well above that.
- Triggered by behaviour, adapts based on what the subscriber browsed before signing up, not just their signup date
- Built around concepts that move people further down the funnel: clear offer framing, social proof, trust signals, and urgency that actually convert (not just look good)
- Objection-handling baked into the sequence, builds trust before the ask, so when the CTA comes, it converts
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Flow 02 / 06 · Abandoned Cart
Most abandoned carts aren’t lost. They’re just waiting for the right follow-up.
Right now a lot of yours are still leaving.
Abandoned cart is the highest-revenue flow in Klaviyo. Average $3–$3.65 per recipient. At $50k monthly revenue with normal 70% abandonment, recovering just 10% of those carts puts thousands back every month from traffic you already paid for.
- Cart-value and product segmentation so higher-ticket items get a different recovery path than lower-ticket ones
- Timing built around your product’s real decision cycle, not a generic 1-hour default. Urgency, cart contents and clear next steps come first
- Trust and proof layered in early so the sequence closes on confidence instead of margin-killing discounts
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Flow 03 / 06 · Post-Purchase
The customer just bought. They trust you more than they ever will. Most stores reply with a shipping confirmation, then go silent.
Post-purchase flows increase repeat purchase rate by
20–30% within 90 days. The moment after a sale is the highest-trust moment you'll ever have with a customer. Silence is the most expensive response you can give.
20–30% within 90 days. The moment after a sale is the highest-trust moment you'll ever have with a customer. Silence is the most expensive response you can give.
- Product-level logic so cross-sells and upsells match what they actually bought
- Review + referral asks timed while the positive feeling is still high
- Replenishment and education built in so the next purchase happens with you, not a competitor
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Flow 04 / 06 · Browse Abandonment
Most of your traffic leaves without buying. Some of them were this close.
This flow catches them before they forget you.
Browse abandonment recovers visitors who showed real interest but didn’t convert. Average $0.95–$1.07 per recipient. At $50k monthly revenue that traffic already cost you in ads. This flow turns a chunk of it into revenue instead of letting it walk away.
- Triggers on the exact products and categories they viewed, not generic site exits
- Shows the item they looked at plus relevant alternatives from the same session
- Urgency and social proof hit while the decision is still warm, before they cool off or go elsewhere
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Flow 05 / 06 · Win-Back
Your lapsed customers haven't gone forever.
But the longer you wait, the closer to gone they get.
A solid win-back flow reactivates 8–15% of quiet customers.You already paid to acquire them. This flow makes that acquisition cost work a second time without spending another dollar on ads.
- Timing set to your store’s real purchase cycle, not a generic 90-day rule
- Value-first messaging that protects brand perception and margins instead of desperate discounting
- Suppresses genuinely inactive addresses to protect deliverability and long-term sender reputation
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Campaigns 06 / 06 · Newsletter & Promo
Campaigns that look and read like your brand consistently outperform generic sends.
Every time, without exception.
On-brand, segmented campaigns drive 15–25% higher click rates than default templates. Generic emails get generic results and quietly damage list engagement. At $50k monthly revenue the difference shows up in both revenue and how hard your paid traffic has to work.
- Every campaign built from your brand up, layout to copy, not a Klaviyo default with colours swapped
- Segmented sends so the right message hits the right part of the list instead of one blast that kills deliverability
- Calendar built around your actual products and promotions, not a recycled retail schedule
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